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03 Nov 2010 The Olsens' Quiet Approach

The Olsens' Quiet Approach

Ashley Olsen and Mary-Kate Olsen had their fashion revelation in their teens.

The two actresses were on a press tour of Canada, and at one event, they noticed a strange phenomenon. Hundreds of girls in their audience sported oversize sweaters, big sunglasses and Balenciaga handbags. They were, in short, replicas of the twin sisters, who have been in the entertainment spotlight since they were nine months old but, as teens, had developed their own distinct fashion style.

The moment triggered the idea for The Row, which they launched in 2007 with the idea of creating a perfect T-shirt. Since then, the line has evolved into eveningwear, outerwear, knits, men’s wear and sunglasses, and they have since also launched the contemporary Elizabeth and James line and the junior and tween Olsenboye line at J.C. Penney.

In the process, the duo have become role models for celebrities looking to start their own fashion lines. With the exception of Victoria Beckham, few celebrities have garnered the kind of respect from the fashion industry the Olsens have, and the 24-year-olds seem to be living and breathing fashion these days.

And unlike other celebrity designers, they have so far shied away from massive runway productions and runway bows that would be splattered across tabloids a few days later. “We did it because we didn’t want people to buy the clothes because it’s us,” Ashley Olsen said. “We wanted the product to speak for itself.

“We are in such a unique situation,” she added. “People have been watching us since we were nine months old.”

“We were born into it,” Mary-Kate Olsen said. “It was never a choice or an option. For us, it was work.”

To read more of the interview, go to the WWD website.

Posted by Helen| Filed Under Olsen News

03 Nov 2010 Last couple of days in New York

Ashley Olsen and Mary-Kate Olsen attend the Women's Wear Daily 100 Anniversary Gala at Cipriani 42nd Street in New York City, NY, USA on November 2, 2010.

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Mary-Kate Olsen is seen leaving a restaurant in New York, NY, USA on November 2, 2010.

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Mary-Kate Olsen spotted leaving the Cinema Society & DKNY Jeans screening of "Due Date" at AMC Loews Lincoln Square 13 Theater on November 1, 2010 in New York City.

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Posted by Helen| Filed Under Gallery updates

03 Nov 2010 Mary-Kate by Terry Richardson

Terry Richardson caught up with Mary-Kate at the Jane Hotel on November 1st.

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Posted by Helen| Filed Under Gallery updates

02 Nov 2010 Mary-Kate out in New York, HQ.

October 31, 2010: Mary Kate Olsen spotted grabbing a coffee and texting on a chilly fall day in New York City.

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Posted by Helen| Filed Under Gallery updates

29 Oct 2010 Mary-Kate & Ashley Update

October 18, 2010: Ashley Olsen is a bit camera shy while spotted leaving the MoMA with her boyfriend Justin Bartha in New York City.

(I've visited the MOMA Gallery in NY, it has the such a stunning collection. Make sure you check out their website.)

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October 7, 2010: Ashley Olsen seen shopping at the Celine Store and Scarlett Store in Paris, France.

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October 8, 2010: Ashley and Mary-Kate Olsen dressed in high fashion as they shop together n Paris, France.

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Mary-Kate & Ashley Olsen Go Spinning In Cashmere Sweaters!

Even if it’s the middle of December, if I’m headed to the gym I’m often in shorts — but not the Olsen twins. While the majority of the people during Soul Cycle at the Tribeca Studio during the 5 o’clock spinning class on Saturday night were dripping with sweat, Mary-Kate and Ashley Olsen seemed unaffected by the vigorous workout in their long-sleeved cashmere sweaters and long pants (although if it’s any consolation, an onlooker said they sat down on their bike much more than they expected).

Source: HollywoodLife

Posted by Helen| Filed Under Gallery updates, Olsen News

14 Oct 2010 Latest Photos - MK leaves yoga

EXCLUSIVE: Mary-Kate Olsen Hiding Her Face After A Yoga Class

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Mary-Kate and Ashley Olsen arrive back in Los Angeles, CA via LAX after enjoying Paris Fashion Week on October 9, 2010.

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Mary Kate and Ashley Olsen shopping together in Paris.

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Posted by Helen| Filed Under Gallery updates

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